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Targeting B2B Market? Avoid These Social Media Mistakes

Social Media Mistakes

Targeting B2B Market? Avoid These Social Media Mistakes

Whether it’s a start-up business for your public relations company or something bigger like a fortune 500 company, you are using Social Media for your B2B strategy. However, while many companies are embracing social media with open arms they’re still missing opportunities to bring new business to their company. Here are a few common mistakes businesses are making when trying to execute their B2B social media plan.

Professionalism

Maintaining great professionalism is important in B2B marketing, especially when it did on social media. B2B Marketers need to remember that social media is a tool used to connect people with people, as well as business with business. Having an online tone that sounds professional will give your business a greater opportunity for content sharing which in turn increases follower engagement.
One of the easiest ways to have effective communication on social media is to adapt your tone by using simple conversation words as if you were communicating face to face. Avoid using jargon and cliches when communicating on social media because it makes it difficult for your followers to understand your message.

Irrelevant Business trends

Thinking about posting a funny meme with Kermit the Frog sipping a cup of tea, with the caption below saying “but that’s none of my business” to your company’s Instagram account? While the meme may be funny and double your company’s followers, retweets, likes and comments on social media, it could damage your professional relationship with other companies.
Social media shouldn’t be used as a shortcut to engaging the millennial audience. Jumping on the latest trends bandwagon can come across to a company as not knowing how to use social media properly or a desperate attempt to gain more followers and their engagement. Whether you’re on Facebook, Twitter, Linkedin, Instagram and etc. you should always keep your target audience in mind. For example, if you see that your target audience has zero interest in the Kermit the Frog meme, then your company shouldn’t post it to the Instagram account

Missed Opportunities

Thinking about posting a funny meme with Kermit the Frog sipping a cup of tea, with the caption below saying “but that’s none of my business” to your company’s Instagram account? While the meme may be funny and double your company’s followers, retweets, likes and comments on social media, it could damage your professional relationship with other companies.
Social media shouldn’t be used as a shortcut to engaging the millennial audience. Jumping on the latest trends bandwagon can come across to a company as not knowing how to use social media properly or a desperate attempt to gain more followers and their engagement. Whether you’re on Facebook, Twitter, Linkedin, Instagram and etc. you should always keep your target audience in mind. For example, if you see that your target audience has zero interest in the Kermit the Frog meme, then your company shouldn’t post it to the Instagram account.

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